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AMERICAN HORROR STORY: FX Gives Second Season Pick-Up

Fans of American Horror Story got a Halloween treat today from FX as the network placed a second-season order of 13 episodes from Twentieth Century Fox Television, announced John Landgraf, President and General Manager, FX Networks.
American Horror Story, created by producers Ryan Murphy and Brad Falchuk, is the eighth FX drama series to earn a second season order. Nine all-new episodes of AHS remain in the first season airing Wednesdays at 10:00 PM E/P, with the final two episodes airing December 21.

“It’s one thing to have the ambition and guts to reinvent a genre in a way that makes it captivatingly fresh for a broad audience—it’s something else entirely to have the craft to back that ambition up,” said Landgraf. “Ryan Murphy and Brad Falchuk have hit the trifecta with Nip/Tuck, Glee and now American Horror Story, which will be scaring FX’s viewers to death for many years to come.”

AHS is producing outstanding ratings, growing though its first four weeks in the network’s target audience of Adults 18-49. On a Live+7 basis, through two weeks, first-run episodes of AHS are averaging 4.2 million Total Viewers, 2.9 million Adults 18-49, and 1.7 million Adults 18-34. It is currently tracking to become the highest-rated first season of any series ever on FX, certain to surpass Murphy’s award-winning hit drama Nip/Tuck in Adults 18-49 and Adults 18-34 (2.1 million Adults 18-49; 1.0 million Adults 18-34 – 2003), and also above the award-winning drama Justified in Total Viewers (3.4 million P2+ – 2009).

On a Live+3 basis, last week’s fourth episode was the highest-rated episode of the season in delivery of Adults 18-49 (3.1 million) and Adults 18-34 (1.85 million).

The premiere episode of AHS (most current available) delivered a multi-run telecast audience of 8.0 million Total Viewers, 5.4 million Adults 18-34 and 3.0 million Adults 18-34.

The series premiere episode of AHS (Oct. 5, 10:00 PM) ranked as the #1 for the network among its target demos of Adults 18-49 and Adults 18-34. It delivered 3.14 million Adults 18-49 and 1.77 million Adults 18-34, which marked enormous gains of +54% and +49% in those demos when compared to the Live+Same Day premiere data. The debut episode of AHS also ranks #1 all-time among FX series premieres in delivery of Women 18-49 and Women 18-34.

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EdGross
10/31/2011

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